Next week's race at Daytona is Junior's last scheduled Cup race at the iconic track.
Bowyer won at Sonoma in 2012 and has eight top-10 finishes in 11 career starts at the California road course.
A driver has scored his only regular season win in four of the last 10 Sonoma races. This year, 8 of the top 12 drivers in points are currently winless.
The "Road to Race Day" series is produced by "Friday Night Lights" producer Peter Berg.