Theo Walcott unveils goal celebration in which he signs an invisible contract

After prolonged negotiations that nearly drove Arsene Wenger to start snacking on cyanide capsules, Theo Walcott finally signed a new contract with Arsenal paying him about £100,000 a week over the next three and a half years. So after scoring Arsenal's fourth goal in their 5-1 win against West Ham on Wednesday, Walcott and teammate Lu-Lu-Lu Lukas Podolski celebrated by capturing the imaginations of football fans everywhere and pretending to sign invisible contracts.

This is a thing now. There is no turning back.