What's Buzzing:

Fourth-Place Medal

Vandals deface BP’s Olympics billboard

Fourth-Place Medal

(Courtesy f-ingthefuture.org.uk

A major billboard for BP, the official fuel and gas provider of the Olympics, was vandalized in London as part of a protest against environmental practices of the British petroleum company.

UPI reports some environmental groups are encouraging acts of "brand piracy," including spreading black oil paint on major billboards promoting the company's Olympic sponsorship. The six-paneled billboard above sits on Cromwell Road, a major traffic route in central London.

[ Photos: Six missile sites to protect London Olympics ]

Another billboard was tagged with the URL for f-ingthefuture, a website protesting BP's involvement with the Olympics. The name is a profane take on BP's "Fueling the Future" slogan.

"Organisers [sic] of the Olympics have decided to allow BP, one of the dirtiest companies on earth, the opportunity to rebrand itself as socially responsible and take an active role in proposing how society should approach climate change," the site's pointed critique begins.

BP is using the Games to try to rebuild its image after the disastrous Deepwater Horizon oil spill. It plans to heavily promote its new biofuels in various advertisements.

"The London 2012 sponsorship has enabled us to get involved in a hugely positive event and put lots of energy into that," Mike Sharrock, the company's partnership director, told Business Week.

See related Olympic video:

Other popular Olympic content on Yahoo! Sports:
Memorable Moments: Silken Laumann's inspiring comeback from a gruesome leg injury
Michael Johnson says slavery descendants run faster because of 'superior athletic gene'
Usain Bolt withdraws from pre-Olympic meet, vows he'll run in London

View Comments (510)
  • Rio's slum hostels offer alternative Olympic housing

    Rio's slum hostels offer alternative Olympic housing

    The Favelinha hostel, like others in several of Rio's more than 1,000 shanty towns, offers more than just cheap housing for the more adventurous among the estimated 500,000 foreign tourists expected to arrive for the Olympics in August. The … More »

    Reuters - 7 minutes ago
  • Olympic torch arrives in Brazil

    Olympic torch arrives in Brazil

    BRASILIA — Dignitaries and tourists arriving in this capital city Monday were greeted by bold posters lined up along the highway from the airport to the hotel district. The signs did not promote the Olympic torch relay, set to begin here early on

    More »

    19 minutes ago
  • WADA suspends accreditation of Africa's only doping lab

    The World Anti-Doping Agency on Tuesday suspended the accreditation of the drug-testing laboratory in South Africa, the only accredited facility in Africa and the latest lab to be stopped from working. The South African lab won't be able to analyze … More »

    AP - Sports - 17 minutes ago
  • French federation headquarters and president home's searched

    The French tennis federation’s (FFT) headquarters and FFT president Jean Gachassin's home have been searched amid an investigation into alleged ticket trafficking, French judicial authorities said on Tuesday. The French financial prosecution … More »

    Reuters - 17 minutes ago
  • Nadal beats Kuznetsov to reach 3rd round at Madrid Masters

    Nadal beats Kuznetsov to reach 3rd round at Madrid Masters

    Rafael Nadal defeated Andrey Kuznetsov 6-3, 6-3 on Tuesday to win his 11th consecutive match this year and advance to the third round of the Madrid Masters. Nadal broke Kuznetsov's serve once in the first set and twice in the second to secure the … More »

    AP - Sports - 18 minutes ago