Ralph Lauren unveils Team USA Opening Ceremony outfits

Maggie Hendricks

Ralph Lauren, the longtime designer of the U.S. Olympic team, unveiled the Opening Ceremony outfits for the 2012 London Olympics.

With a navy, double-breasted jacket, ties and white pants for men, scarves and white skirts for women, and a jaunty cap they look ... not all that different from the 2008 version.

If Ralph Lauren is trying to create a certain look for Team USA, it's working. Besides the change in colors in hats, it's hard to tell from a distance -- say, from a seat in the stands at the Olympic Stadium -- the outfits are any different from the previous Summer Olympics.

As part of its partnership with Team USA, Ralph Lauren is planning a cool promotion to raise money for the Olympic movement. From its press release:

The cheers, hosted on RalphLaurenRally.com, will be showcased to Team USA in London during team processing and throughout USA House. For each cheer submitted, Ralph Lauren Corporation will donate $1 (up to $25,000) to Team USA.

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