What's buzzing:

Fourth-Place Medal

Michael Phelps strips down for Louis Vuitton ad

Fourth-Place Medal

Louis Vuitton ad

Michael Phelps is back in the water, sort of. The Speedo-clad superhero of the U.S. Olympic swim team is taking the world's fanciest bath in a new Louis Vuitton ad.

Phelps may have retired from competitive swimming, but that isn't going to stop him from making a living in the water. The new ad has the all-time winningest Olympian sitting in a bathtub wearing nothing but Speedos and goggles. Goggles? You may be able to make the case for wearing something resembling clothing in the tub, but who wears goggles for a few inches of water?

[ Related: Michael Phelps says he and Michael Jordan are the greatest ]

We may have just discovered the secret to Michael's success. Perhaps it wasn't his superhuman physique or his incomparable work ethic. Maybe it was just a pair of lucky goggles. And they seem to be working in and out the pool. If you've had a chance to see who Michael is dating these days, you wouldn't go anywhere without them either.

Phelps apparently, at least in the ad, carries his goggles, Speedos and 22 Olympic medals everywhere he goes in a leather Louis Vuitton duffle bag. He even fearlessly carries it right to the bathtub. Unlike us mere mortals, Phelps' dominance of H2O ameliorates the contentious relationship between leather and water.

The ad was reportedly shot by renowned photographer Annie Leibovitz, which makes sense given her knack for the art of composing shots of famous people having a wash. Leibovitz loves a good bathtub shot -- be it her shot of Angelina Jolie nude in the tub, or her photo of Whoopie Goldberg in a bathtub full of milk.

[ Related: Michael Phelps tells why he's not eating 12,000 calories anymore ]

This probably won't be the last time we see Michael Phelps in the water. He remains a marketable name and his association with the pool is the stuff of legends. And 2012 may not be the last time he's in the winner's circle. Word is he's taking golfing lessons from Tiger Woods' old swinging coach. Let's hope those aren't the only lessons he learns from Tiger's life.

Related Olympics coverage on Yahoo! Sports:

More London Olympics coverage on Yahoo! Sports:
Usain Bolt to take on the long jump in Rio?
Jamaican men's 4x100 relay team puts exclamation point on Games
Allyson Felix's three-gold performance puts her in elite company

Sign up for Yahoo Fantasy Hockey
Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.
    • Gubrud's 4 TD passes carry Eastern Washington past Montana St 41-17

      BOZEMAN, Mont. (AP) -- - Gage Gubrud threw for 520 yards and four touchdowns to different receivers to lead Eastern Washington to a 41-17 win over Montana State on Saturday. Gubrud was 37 for 51, hitting Shaq Hill, Cooper Kupp, Jayce Gilder and … More »

      AP - Sports - 3 minutes 6 seconds ago
    • Late Messi penalty seals dramatic Barca win

      Late Messi penalty seals dramatic Barca win

      By Richard Martin BARCELONA (Reuters) - Lionel Messi squeezed home a stoppage-time penalty to grab a thrilling 3-2 win for champions Barcelona in a controversial La Liga match at Valencia on Saturday. Talisman Messi scored against Valencia for the … More »

      Reuters - 7 minutes ago
    • Kansas turnovers elevate Oklahoma State 44-20

      Kansas turnovers elevate Oklahoma State 44-20

      For a moment during the third quarter, the Oklahoma State Cowboys more resembled a rugby club than an American college football team. Kansas' Montell Cozart tossed a deep pass, intended for wide receiver LaQuvionte Gonzalez, but the ball ricocheted … More »

      AP - Sports - 9 minutes ago
    • Korda shoots 66, shares Blue Bay lead

      Korda shoots 66, shares Blue Bay lead

      Jessica Korda caught Minjee Lee on Saturday in the Blue Bay LPGA. Ariya Jutanugarn made up even more ground to move into contention for her sixth victory of the season. Korda shot a 6-under 66 at Jian Lake to make up seven strokes on Lee for a … More »

      AP - Sports - 11 minutes ago
    • Bagley's 189 yard, 2 TD day spurs Chattanooga over VMI

      CHATTANOOGA, Tenn. (AP) -- Richardre Bagley ran for 189 yards and two scores, including a 45-yard game-sealing dash in the 4th quarter, and Chattanooga beat VMI 30-13 on Saturday. … More »

      AP - Sports - 13 minutes ago