If you're planning on attending Super Bowl XLVIII, you might want to bring a heavy winter coat. Then, after the game, you might consider selling that coat to help pay for your pricy tickets to the game.
The NFL is planning to approve a plan, per the Wall Street Journal, to raise the face value of Super Bowl tickets this season to more than double the prices from New Orleans — from $1,250 to $2,600. These high-priced seats will be in the club level of MetLife Stadium with access to indoors restaurants.
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The next-highest tier of seats for the game in the lower bowl of the stadium would cost $1,500, reportedly — up from $950 for equivalent seats sold Super Bowl XLVII in New Orleans this past February.
According to NFL spokesman Brian McCarthy, the league figures that ticket brokers are going to mark up prices anyway, so why not middle out the middle man?
"We are looking to close the gap between the face value of the ticket and the true value of a ticket to what has become the premier sports and entertainment event," McCarthy told WSJ.
Of course, the NFL also will point out that the proposal includes some tickets with lower prices, too. The cheapest tickets for the game will be $500, down from $600 last season, and about 39 percent of the roughly 77,500 tickets that will be issued will have a face value under $1,000. Of course, the pool is bigger as well; the Superdome only sat 73,208 people, per the NFL.
As many know, the Super Bowl isn't really a true fan experience like with other games. The NFL controls a quarter of the tickets, many of which end up in the hands of corporate sponsors and the like, with about 35 percent of the tickets going to the participating teams.
It's no shock that prices are going up. But it's stunning just how much they have increased over the years, and even in recent years. The first Super Bowl ticket cost only $6, and as recently as 2001 the lowest-priced ticket was $325. The demand apparently is there, so the NFL is more than willing to adjust accordingly.
And if you want a suite? Fuhgetaboutit. Even New Jersey governor Chris Christie might have a hard time landing one.
So get ready to open your wallet if you're planning to go. Otherwise, stay home and watch the commercials. Either way, the dollars will flood into the NFL.