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New Peyton Manning Gatorade ad is, sincerely, a gem

Yes, we know, you're sick of Peyton Manning and everything about him. The guy's retired! Move on!

We will, but not before one last look back. Gatorade has built an ad, debuting at the NFL Draft, around Manning's habit of writing (handwriting, not emailing) letters to friends, colleagues, teammates, and inspirations. Yes, it's nostalgia marketing, a #brand aimed straight at your heart, but still ... you watch this, and you're going to feel the need to pull out a pen and paper to write someone important a note.

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Jay Busbee is a writer for Yahoo Sports and the author of EARNHARDT NATION. Contact him at jay.busbee@yahoo.com or find him on Twitter or on Facebook.