Move over, Troy: Odell Beckham Jr. is new Head & Shoulders pitchman

Head & Shoulders has a new NFL main man.

Or make that, mane man.

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With the retirement of Troy Polamalu, the shampoo giant has tabbed the "it" NFL star of the day, New York Giants wide receiver Odell Beckham Jr., to be the face of its product.

Yes, Beckham has risen to both football-playing and coiffure greatness thanks to that famous one-handed catch and OBJ's two-tone hair.

If he has any good conditioning secrets, let's hope — for those of us who are follically challenged — Beckham and the company are in a sharing mood.

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Want to watch the company's baton passing from Polamalu to Beckham? Here it is.

The extra attention turned Polamalu into a star with, of course, his flamboyant style helping a little, too. Beckham seems primed for the same greatness — for both his talent and his appearance.

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Eric Edholm is a writer for Shutdown Corner on Yahoo Sports. Have a tip? Email him at edholm@yahoo-inc.com or follow him on Twitter! Follow @Eric_Edholm