What's buzzing:

Shutdown Corner

Kansas City Chiefs apologize after insulting frustrated fan on Twitter

Doug Farrar
Shutdown Corner

View gallery

.

Perhaps the Chiefs could send mascot KC Wolf in for some damage control. (Getty Images)

If you're a public figure, you'd best watch what you say on Twitter. If you're working for a sports franchise and it's part of your position to deal with the public in any capacity, that really goes double. Someone from the Kansas City Chiefs organization found that out in a big way when a snippy direct message to an outraged fan went viral.

Travis Wright, 39, of Lee Summit, Mo., recently sent out a complaint about the Chiefs from his Twitter account -- an account with over 124,000 followers -- far more than the 107,600 who follow the Chiefs' official account.

"I'm not much of a @kcchiefs fan anymore. [Chiefs owner] Clark Hunt's yearly 30m under the cap bull[bleep] is unethical. Greedy [bleep] owners can F.O. cc @nfl"

Someone in the Chiefs organization responded to Wright with a direct message:

"Would help if you had your facts straight. Your choice to be a fan. cc get a clue"

And ... that led to this official apology from the team:

View gallery

.

(@kcchiefs)

A team spokesperson told television station KSHB that the apology was in relation to the exchange with Wright, and that an employee in the social media department acknowledged making a mistake. The Chiefs declined further comment.

"It shows me that they don't care about the fans, and I wanted to show that to everyone and sort of amplify it," Wright told a local news station, after posting the whole exchange on his Reddit account. "Because if you are in the Midwest, you need to have some Midwestern values, and you need to be able to communicate effectively with the fans -- who are, essentially, the ones paying for everything you have."

Wright, a social media manager himself, said that while he understands the desire to respond in kind when one is attacked, the need to be professional should trump that desire. Ironically, Wright didn't see the apology on his Twitter account, because the Chiefs had blocked him. Technically, the apology was directed to Chiefs fans in general, and not to Wright personally. You could easily say that Wright's depiction of the franchise went a bit over the line, but he was ranting in his capacity as a fan. When you respond in kind as a member of a professional sports organization ... well, someone might be cleaning out his desk today.

We suspect that before this gets too much more viral, Wright will get the personal apology he wants -- for PR purposes if nothing else.

[ Y! Sports Fantasy 101: Advice for new fantasy owners ]

View Comments (705)
  • Is Oregon QB Vernon Adams ready for the spotlight?

    Is Oregon QB Vernon Adams ready for the spotlight?

    In perhaps the ultimate irony of college football's opening weekend, quarterback Vernon Adams makes his debut for Oregon against his former team, Eastern Washington. The No. 7 Ducks face the Big Sky's Eagles on Saturday in Autzen Stadium. Oregon … More »

    AP - Sports - 9 minutes ago
  • Droga, Piatti, Camara return to bolster Impact in "must win" match with Fire

    Designated players Didier Drogba and Ignacio Piatti and fullback Hassoun Camara are all fit to play for the Montreal Impact, much to the relief of new coach Mauro Biello. All three are returning from injury and will be available as the … More »

    The Canadian Press - 25 minutes ago
  • Arrest made in drone crash at US Open

    Arrest made in drone crash at US Open

    A New York City teacher was arrested early Friday for allegedly crashing a drone into an empty section of seats at the U.S. Open, police said. A police department spokesman said Verley was a teacher at the Academy of Innovative Technology in … More »

    AP - Sports - 27 minutes ago
  • Jayhawks aim to open in style under new coach David Beaty

    Head coaching debuts at Kansas have rarely been kind. Along the way, newbies have been shut out twice, held to a single field goal twice more, and lost to North Dakota State, a powerhouse in the Football Championship Subdivision. In other words, … More »

    AP - Sports - 29 minutes ago
  • Petrino shrugs off past as Louisville faces No. 6 Auburn

    Petrino shrugs off past as Louisville faces No. 6 Auburn

    When Louisville opens the season against No. 6 Auburn at the Georgia Dome, Bobby Petrino will be reminded of two ugly episodes in his coaching career. Auburn again has the look of a championship contender, now that Gus Malzahn's dynamic offense is … More »

    AP - Sports - 29 minutes ago