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Dr. Saturday

The Mid-American Conference is trying to trademark the Twitter hashtag ‘#MACtion’

(US Presswire)

Twitter's favorite hashtag for Mid-American football is now being trademarked by the conference.

#MACtion is a popular term used on Twitter during Tuesday and Wednesday night MAC games to describe the often offense-heavy contests. But now the conference is using the meme to try and turn a buck.

Commissioner Jon Steinbrecher told CBSSports.com that the conference is in the process of trademarking that term and that T-shirts are already being made.

Can't fault Steinbrecher for wanting to capitalize on the MAC's newfound popularity. For the first time in the conference's history, a team has a legitimate chance to play in a BCS bowl. Kent State and Northern Illinois will face off for the MAC championship this week and the winner will have a good chance to move up into the top 16 of the BCS standings.

Per BCS rules, a non-automatic qualifying team gets an automatic bid to a BCS bowl if it is either ranked in the top 12 of the BCS standings or ranked in the top 16, but ahead of the conference champion of a automatic qualifying conference. Currently, but Kent State and Northern Illinois are ranked ahead of any potential Big East champion.

If the MAC is granted a trademark, the conference might want to give some props to the website Everyday Should Be Saturday, who (we believe) coined the phrase back in 2008.

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