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Georgia AD apologizes for Ludacris' spring game rider

(AP Photo/John Bazemore)
(AP Photo/John Bazemore)

It initially looked like Georgia’s spring game would go off without any musical performances, but the university was able to secure a performance from rapper Ludacris just days before the game.

It came at a cost: $65,000, to be exact. Beyond that, the rapper had an extensive hospitality rider that included liquor and condoms, among other things. A few months later, athletic director Greg McGarity reportedly apologized to the UGA athletic board of directors during a recent meeting. He was apparently quite bothered with how things transpired.

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From the Athens Banner-Herald:

Greg McGarity trumpeted the success of an SEC record spring game attendance at G-Day on Thursday under first-year coach Kirby Smart, but he also took a moment when addressing the UGA athletic board of directors for the first time since then to offer an apology.

McGarity, finishing his sixth year as Georgia athletic director, never mentioned directly the fallout from the rider as part of its contract with musical act Ludacris, but those in the board room at the Ritz-Carlton Lodge at Reynolds Plantation undoubtedly knew what he was talking about.

“I do want to take this opportunity to apologize to our board for mistakes we made with certain aspects of the details of an entertainment agreement,” McGarity said. “Few things in my professional life have bothered me more than this situation. There are no reruns in life so we need to turn the page, learn from our mistakes and do everything we can to make sure errors of this nature do not reoccur.”

A week before the game, McGarity told reporters that the school was unable to schedule a musical act for the game. However, in the days leading up to the game, Ludacris’ representatives contacted the school and a deal was reached with an announcement of the performance coming just two days before the event.

In retrospect, school president Jere Morehead wishes the contract was looked at a bit closer before an agreement was officially reached. Morehead said some folks weren’t thrilled with some of the items on the rapper’s list.

From the Banner-Herald:

After the quarterly meeting, UGA president Jere Morehead said he “certainly appreciated that the athletic department took responsibility for some of the terms in that contract. Obviously in retrospect they should have done a more thorough job of reviewing all of the riders and removing those that were objectionable. I appreciate that he’s accepted that that’s what athletics should have done and what it will do moving forward.”

Live and learn, I suppose.

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The game brought in a record 93,000 fans, so this ended up just being a minor blip on the spring game radar. Ludacris seemed to have had a good time, too.

For more Georgia news, visit UGASports.com.

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Sam Cooper is a writer for the Yahoo Sports blogs. Have a tip? Email him or follow him on Twitter!