NASCAR isn’t dropping the term “Cup Series” from its top level with the addition of new sponsor Monster Energy.
The sanctioning body announced Monday that the soon-to-be former Sprint Cup Series will be renamed the Monster Energy NASCAR Cup Series. NASCAR and Monster announced in early December that the company would replace Sprint as the Cup title sponsor.
NASCAR also unveiled an updated series logo. The old logo, in use since 1976, is below the new logo.
“Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport,” NASCAR chief marketing officer Jill Gregory said in a statement. “It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport’s visual identity to make it concise, relevant and functional, while respecting and maintaining the unique qualities of the original mark.”
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