What's Buzzing:

From The Marbles

3M leaves Greg Biffle and will sponsor Jeff Gordon for 11 races in 2015

Nick Bromberg
From The Marbles
Jeff Gordon wins pole at Watkins Glen

View photo

Jeff Gordon, right, examines a mark on his windshield before a qualifying session for Sunday's NASCAR Sprint Cup Series auto race at Watkins Glen International, Saturday, Aug. 9, 2014, in Watkins Glen N.Y. (AP Photo/Mel Evans)

Jeff Gordon has a new sponsor and it comes at the expense of a competitor.

Hendrick Motorsports announced Tuesday that 3M would become a primary sponsor for Gordon's car in 11 races starting in 2015. It's a three-year deal. 3M currently sponsors Greg Biffle.

For the races in which 3M doesn't sponsor Gordon it will serve as an associate sponsor. Last week, Gordon's current primary sponsor, AARP's Drive to End Hunger, announced it was extending its contract with the No. 24 team.

On the surface, the two major sponsor moves for the future seems like incredibly good news. While both announcements aren't certainly bad news, they're not completely rosy. Drive to End Hunger will sponsor fewer races than it does currently and so will 3M. While NASCAR and teams have trumpeted the number of sponsors entering the sport, it's a move made out of necessity. With companies making smaller commitments in terms of space and number of races, more agreements are needed to fill space on hoods and quarterpanels.

Gordon will have 10+ race sponsorships from Drive to End Hunger, 3M and Axalta next year.

3M's departure also means that Biffle has a glaring sponsorship need in 2014 as no replacement has been announced, yet. Roush Fenway president Steve Newmark said on Twitter that the team would have some announcements in the future.

When Roush Fenway announced that Biffle had re-signed with the team it said that there was sponsorship opportunities available. With Carl Edwards' departure, Roush said that Fastenal, the company primarily sponsoring Edwards this year, would move over to Ricky Stenhouse Jr. in 2015.

- - - - - - -

Nick Bromberg is the editor of From The Marbles on Yahoo Sports. Have a tip? Email him at nickbromberg@yahoo.com or follow him on Twitter!

Sign up for Yahoo Fantasy Hockey
View Comments (25)
  • West Brom's Pulis praises 'professional' Lambert

    West Brom's Pulis praises 'professional' Lambert

    (Reuters) - Rickie Lambert's professionalism has been hailed by manager Tony Pulis after the striker forced an equaliser for West Bromwich Albion in Sunday's 1-1 Premier League draw with West Ham United. The 33-year-old has failed to nail down a … More »

    Reuters - 2 minutes 58 seconds ago
  • Too big, too fast, too much - New Zealand bids farewell to Lomu

    Too big, too fast, too much - New Zealand bids farewell to Lomu

    Six simple words eloquently summed up the impact Jonah Lomu had on rugby union when New Zealand paid its final respects to the former All Blacks winger on Monday. "Too big, too fast, too much," Lomu's high school coach Chris Grinter told the … More »

    Reuters - 21 minutes ago
  • Van Gaal calms fears over Rooney injury

    Van Gaal calms fears over Rooney injury

    (Reuters) - Manchester United manager Louis van Gaal has moved to calm fears that captain Wayne Rooney is set for a spell on the sidelines after the striker limped out of Saturday's 1-1 Premier League draw with Leicester City. Rooney, who has … More »

    Reuters - 25 minutes ago
  • Prince Ali vows to 'open the books' if elected FIFA head

    Prince Ali vows to 'open the books' if elected FIFA head

    (Reuters) - FIFA presidential candidate Prince Ali Bin Hussein has said he will make public all financial documents at soccer's world governing body if he is elected. In an interview with Japan's Kyodo news agency, the Jordanian royal said he would … More »

    Reuters - 27 minutes ago
  • Kobe Bryant to retire at end of season

    Kobe Bryant to retire at end of season

    Los Angeles Lakers great Kobe Bryant, arguably the best player of his generation, announced on Sunday he will retire after the 2015-16 National Basketball Association season. Bryant, who is struggling through the worst season of his illustrious … More »

    Reuters - 27 minutes ago