Randy Couture will coach on Bellator reality series

Randy Couture is a member of the UFC Hall of Fame. He fought in the Octagon 23 times, and held the heavyweight and light heavyweight UFC belts. But according to a report from Sports Illustrated, his next move will be with Bellator.

Couture has reportedly signed on to do multiple projects with Viacom, the media conglomerate that has a major stake in Bellator and owns Spike TV, Bellator's TV partner. Couture's first project will be to coach on an upcoming MMA reality TV series.

This won't be Couture's first time in that role. Along with Chuck Liddell, Couture was a coach on the first season of "The Ultimate Fighter." That show helped catapult the UFC to the level it is on today.

Bellator is smartly banking on Couture's popularity as a fighter and an actor to help grow their promotion.

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