At one point in the dream-like "liquid world" of Bryce Harper's first commercial as a spokesman for Gatorade, he swings and literally tears the cover off the ball like Roy Hobbs in "The Natural." Only Hobbs didn't have Gatorade, so the ball transforms into a screaming line drive — another baseball metaphor — using Harper's face. It continues to ride a wave of the product over the fence for a grand slam. And we learn this: The red Gatorade of the Washington Nationals is better than the teal Gatorade of the Miami Marlins. At least for one swing.
The special effects of the liquid Gatorade world are impressive, and the creators seem to have captured Harper's personality perfectly. And no matter how much "Welcome to the Jungle" by Guns N' Roses is played (and played), it always gets your attention.
If you're not familiar with the "Fierce" line of Gatorade spots, they're said to tell "bold" and "intense" stories of conflict on the field. It's marketing-speak, but that's how Harper wants to present himself and that's, pretty much, how he really is when he plays. All in all, the commercial is a big winner and another sign that Harper's presence is growing among the public. CLIOs for everybody!
However, the image of a liquid, screaming Bryce Harper ball might induce nightmares:
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