Right on time for a world junior championship in the midst of the NHL's soul-sucking, self-immolating lockout comes a commercial that might strike Canadians like a Gordie Howe elbow in the abdominal region.
Winnipeg Jets first-round pick Mark Scheifele — "what are ya gonna do, take my stick away?" — is among the Canadian hockey personalities in Nike's new 'Hockey Is Ours' ad campaign. It's been online for a while, but much of Canada experienced the full gamut of it on Thursday during Team Canada's first exhibition game against Finland.
National Hockey League commissioner Gary Bettman and 30 owners decide where and when the top tier of the pro hockey is played. Sweden, Russia and the U.S. have also won the past three IIHF world U20 championships, a trend Canada is out to change when the tournament opens Boxing Day in Ufa, Russia. Forgive, us, though, for taking ownership of the sport when the business of the sport has stumbled so badly.Read More »from World junior championship: ‘Hockey is ours’ ad campaign hits home (VIDEO)