The European Tour announced Tuesday a new seven-event, loosely connected series, dubbed the Rolex Series, which will offer high-purse events designed to maintain the allegiance of the best European-born players and attract other top global stars.
The docket, which starts in May with the Tour’s flagship event, the BMW PGA Championship in England, will feature six events with a purse of $7 million, and it will conclude with the season-ending DP World Tour Championship in Dubai, which will have an $8 million purse. The five other tournaments in the series are the Dubai Duty Free Irish Open, the Aberdeen Asset Management Scottish Open, the Italian Open, the Turkish Airlines Open and the Nedbank Golf Challenge in South Africa.
The series effectively renders the current Final Series — the three-event, formerly four-event, swing that led to the season’s conclusion — dead.
The Rolex Series events now make it easier for top European players and European Tour members to target particularRead More »from European Tour cultivates Rolex Series to offer high-purse events