What's Buzzing:

Eh Game

Wall Street Journal gets the jump on NBC with hilarious Olympic swimming re-creation

Don Landry
Eh Game

View photo

.

The Wall Street Journal's popsicle stick Missy Franklin. (Wall Street Journal)

You're a world famous media outlet. You'd like to show a little Olympic video, especially when a citizen of your home country does something extraordinary in London.

Problem is, somebody else (NBC) paid huge dollars for the exclusive rights to all of that outstanding footage and they can do whatever they like with it, when they like. What do you do, to try and get around that?

When The Wall Street Journal got wind of American Missy Franklin's astonishing gold medal performance in the 100-metre backstroke Monday, they decided to creatively break the exclusive rights hold NBC has on the video. With NBC's decision to not show Franklin's feat live, instead holding it for a prime time airing last night, The WSJ jumped them, with this popsicle stick and string  re-creation:

They aren't the first to pull this kind of light-hearted stunt.

It's been done many times before, but it never seems to get old. Check out Conan O'Brien's re-creation of Tim Tebow's overtime touchdown pass from last season's NFL playoff game between the Denver Broncos and Pittsburgh Steelers:

If Canada wins rowing gold in either the men's or women's eights this week, I fully expect the Canadian broadcast consortium to give us some of that creativity. Plastic spoons would make great oars.

View Comments (0)
  • Carvajal concedes defeat in fitness fight for Euro 2016

    Carvajal concedes defeat in fitness fight for Euro 2016

    Real Madrid defender Dani Carvajal has announced he will miss next month's Euro 2016 tournament after the 24-year-old Spaniard sustained a muscular injury to his right leg during Saturday's Champions League final. "I got injured and the only thing … More »

    Reuters - 19 minutes ago
  • Ireland captain Keane a doubt for Euro 2016

    Ireland captain Keane a doubt for Euro 2016

    (Reuters) - Ireland captain Robbie Keane is in danger of missing next month's European Championship after suffering a calf injury in training on Saturday. The 35-year-old striker did not play in the 1-1 draw against Netherlands in Dublin on Friday … More »

    Reuters - 42 minutes ago
  • Former Croatia captain Boban given high-ranking FIFA role

    Former Croatia captain Boban given high-ranking FIFA role

    By Brian Homewood ZURICH (Reuters) - Former Croatia captain Zvonimir Boban was given a high-ranking role at FIFA on Monday when soccer's global ruling body named him as one of its two new deputy secretary generals. Boban, 47, will oversee the … More »

    Reuters - 50 minutes ago
  • Rashford signs long-term contract with Man United

    Rashford signs long-term contract with Man United

    (Reuters) - Striker Marcus Rashford has signed a new contract at Manchester United which will keep him at Old Trafford until 2020 with an option to extend for a further year, the club said on their website(www.manutd.com) on Monday. The 18-year-old … More »

    Reuters - 54 minutes ago
  • I will retire if no interesting job offers: Pellegrini

    I will retire if no interesting job offers: Pellegrini

    (Reuters) - Former Manchester City boss Manuel Pellegrini would consider retiring from management if he does not get any exciting offers. The 62-year-old, who guided City to their first Champions League semi-final this season, has been linked with … More »

    Reuters - 55 minutes ago