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NBC might want to learn about Andre De Grasse, who is of Canada, not France

While sprinter Andre De Grasse's bronze medal in the 100-metre dash Sunday was widely celebrated in Canada and on CBC's Olympic broadcast, where analyst Donovan Bailey (the last Canadian man to win a sprint medal at the Olympics, way back in 1996) was thrilled by the result, it received an embarrassing slight from NBC's broadcast.

De Grasse's finish wasn't even mentioned until over four minutes after the race ended, as it was all about Usain Bolt, and when NBC did get around to discussing the bronze, analyst Ato Boldon initially said it was taken by "Andre De Grasse of France" before commentator Tom Hammond corrected him.

Ato Boldon: "Justin Gatlin got to the line second in 9.89. De Grasse of France..."

Tom Hammond: "Canada..."

Boldon: "Gets the bronze for Canada. De Grasse of Canada gets the bronze."

Yes, they corrected the mistake quickly, but it shows how little attention De Grasse currently receives outside Canada. Boldon's pre-race commentary on him as they went lane-by-lane was just "Has to have a good start if he wants to see the podium tonight, we know he can accelerate in the middle and he's a good finisher."

Well, the latter part proved true, but De Grasse was able to collect the bronze with a 9.91-second mark despite a poor start.

As one of his coaches, Stuart McMillan, told Postmedia's Vicki Hall, this wasn't a great race from De Grasse, which illustrates how much more he can potentially do:

“Not well executed at all,” mused Stuart McMillan, who coaches De Grasse at ALTIS in Phoenix. “Pressed through the middle of the race, but very happy with Olympic medal. Great learning experience for a 21-year-old.”

De Grasse called the race “decent.”

“I saw Bolt go at about 70, 80 and tried to go with him, but he just had that extra gear,” De Grasse said. “I knew I was in contention for a silver medal and tried to lean at the line, and fortunately came up with bronze, so I’m still pretty happy about my performance.”

De Grasse shouldn't be anonymous; he won the 100 metres in the 2015 NCAA championships for USC, then won gold at last summer's Pan Am Games in Toronto, picked up a bronze at the 2015 world championships, and has signed a shoe deal with Puma worth over $11 million. Mistakes do happen, and at least Boldon corrected this one quickly, but he might want to keep his eyes on De Grasse going forward; he'll compete in both the 200-metre dash and the 4X100 relay.

If De Grasse does well in either or both, maybe NBC will get his name right this time.