The clock is ticking for the CBC on its hopes of retaining Hockey Night In Canada, the property from which all life flows for the national broadcaster.
But don't count out the mother corporation yet.
For the second straight time, the CBC is facing a serious threat from from rival Bell Media, namely CTV and TSN, which has set its sights on the country's biggest sports property for almost a decade. And while the private telecommunications powerhouse certainly has the wherewithal to outbid the CBC -- witness the MLSE deal -- there is one factor at play that gives CBC the edge.
Bell Media wants Hockey Night In Canada. The CBC must have it.
That factor alone should be enough to enable the corporation to strike a deal before its exclusive negotiation window with the National Hockey League expires at the end of August. That's what happened the last time around, in 2007, when the industry talk had CBC losing the property it has treasured for 60 years.
But in the end, CBC came up with an extra $40Read More »from Don’t expect Hockey Night In Canada to be moving from CBC