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  • The Great Canadian Ratings Report: Hockey, baseball make September sweet for Rogers

    Chris Zelkovich at Eh Game8 hrs ago

    With the exception of Shomiand its continuing worries about NHL ratings, these are pretty heady days for Rogers.

    Thanks to the Toronto Blue Jays and World Cup of Hockey, Rogers properties are dominating the sports ratings in Canada. The Blue Jays, for example, averaged 1.53 million viewers a game in last weekend's series against the New York Yankees, with bigger numbers to come against Boston this weekend.

    Assuming they make the playoffs, the numbers will get even bigger than that.

    But while the Jays are producing smiles at Rogers headquarters, the World Cup of Hockey has to be making things even sunnier there. Saturday's semifinal showdown between Canada and Russia produced the biggest hockey audience in more than a year, with the game averaging 3.1 million viewers on CBC and Sportsnet. (CBC gets the bulk of those viewers, but Rogers collects all the ad dollars.)

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