How can it be?
How could one of the most exciting Grey Cup games in 104 years, a game that featured overtime and an upset of historic proportions, be watched by fewer people than the previous year? How could it draw the lowest Grey Cup ratings in 11 years?
But before you get all The-CFL-is-on-its-deathbed on us, let’s take a look at the possible reasons for a 10 per cent drop in audience from last year — as well as some hopeful signs for the future.
Even without getting philosophical, the raw numbers aren’t bad. According to Numeris overnight ratings, the game was watched by an average of 3.6 million viewers on TSN and another 254,000 on French-language RDS.
In the grand scheme of things, that’s more than any Stanley Cup playoff game has attracted since 2015 and is among the most-watched sports events of the year, around theRead More »from The Great Canadian Ratings Report: Grey Cup audience down, but there are hopeful signs