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Rider fans embrace Eskimos' "Horrible Human Being" label for them with shirts, signs and more

The Edmonton Eskimos' "Horrible Human Beings" ad campaign about Saskatchewan Roughrider fans could have an on-field impact on Friday night's game, but it's also spawned some interesting responses from the mocked fans themselves. Rider fan Tammy Robert went and made a custom "Horrible Human Being" shirt in Rider green:

That's easily the best Rider t-shirt since "I Survived The Great Fire Of 2012 At Mosaic Stadium," so well done, Tammy. Other fans came up with signs:

And the #horriblehumanbeings hashtag took off with some great responses:

Even the team jumped on, using the hashtag to promote their pre-game party in Edmonton to benefit the Edmonton Fire Fighters Burn Treatment Society:

Benefiting local charities with an away game pre-party? Now that's the true sign of a group of #horriblehumanbeings...