The CFL unveiled its long-awaited schedule Thursday, and the new schedule was released in an interesting new way. The league worked with mayors in four cities (Toronto, Ottawa, Winnipeg and Calgary) to have them tweet at their counterparts in other cities about their team's first game. Toronto mayor John Tory (a former CFL commissioner) sent out a tweet with a photo that tagged Hamilton mayor Fred Eisenberger about the Argos-Ticats game that will open the season, Thursday, June 23 at 7:30 p.m. Eastern:
Winnipeg mayor Brian Bowman followed with a tweet to Montreal counterpart Denis Coderre about the Bombers-Alouettes game Friday, June 24 at 8:30 p.m. Eastern:
Ottawa mayor Jim Watson tweeted at Edmonton counterpart Don Iveson about the Redblacks-Eskimos game Saturday, June 25 at 7 p.m. Eastern:
And Calgary mayor Naheed Nenshi tweeted at Vancouver mayor Gregor Robertson about the Stampeders' opener against the B.C. Lions Saturday, June 25 at 10 p.m. Eastern:
This is a cool approach, and a neat way to spread the news of the CFL schedule. Good for the league for coming up with something innovative, working with local mayors, and using social media this way.