More than 73,000 fans attending Alabama’s spring game tells you all you need to know about the state of Alabama athletics. It is thriving, and now the school is set to sign one of the nation’s “most lucrative multimedia rights deals.”
How does $150 million sound?
Sports Business Daily is reporting that the university will sign a deal with Learfield Sports “worth at least $150 million to $160 million over 10 years.” The agreement will extend the relationship between Alabama and Learfield through June 30, 2024.
Alabama has been with Learfield since 1998, but “took advantage of an opt-out” in its previous contract in order to renegotiate. The newly agreed to financial terms ($15-16 million per year) “double Alabama’s guarantee previously.”
Alabama now joins Notre Dame and Texas in the top three schools in multimedia rights revenue. The Crimson Tide’s success on the football field in recent years – three national titles in five years -- gave the school the grounds to renegotiate.
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