Canada has always been seen as the promised land for the world junior championship. Thanks to wall-to-wall television coverage and a schedule that provides an attentive audience over the Christmas holidays, the tournament has taken on a life of its own in this country.
There is big money to be made and everyone, including the International Ice Hockey Federation knows it. It’s why Canada hosts the tournament as often as it does now. Even with a poor turnout at the Montreal portion of the 2015 tournament – blamed on high ticket prices for the market – Hockey Canada still turned a profit.
“I really like the idea that we go every second year to Canada,” said IIHF president Rene Fasel at a Q & A session with reporters on Tuesday. “I think the expectations were so big for Toronto and Montreal and I was part of the decision to make this back-to-back (in 2015 and 2017). I think we made a mistake. TheRead More »from Canada's still the big cash cow for world junior championship