Their latest athlete-endorsed product is "Detroit Hockey HerOes" featuring retired Detroit Red Wings defenseman Nicklas Lidstrom.
Via PLB Sports:
“We believe Nick embodies why the Red Wings have had historical success,” said PLB Sports president Ty Ballou. “Extremely high-character person. His skills on the ice may not be perfect … but they are as close as it gets.”
Lidstrom's addition to the PLB family is just another win for the Red Wings, who have seemed to dominate the athlete/cereal world for years.
For example, remember Fedorov Crunch and Stevie's Stars?
Going old school, let's not forget Gordie Howe's Frosted Flakes and Mr. Hockey Honey Nut Toasted Oats:
And finally, how could we forget Chris Osgood'sRead More »from Detroit Red Wings, champions of breakfast (Photos)