Ads on NHL jerseys are coming. This is unavoidable. In the next year or three, it's going to happen.
Why are they an inevitability? Because it's a revenue stream in a league always desperate for them. Everyone understands this fundamentally, and yet when the idea was brought up at various points this week, the reaction was one of such revulsion that you would have thought the ads were being tattooed on the first-born of every NHL fan, and not the goofy, baggy shirts for which they pay $250 without blinking.
It's easy to understand why people would be so against the idea. It is new and therefore bad. As is all things the NHL does at every turn. That is, at least, the way fans see things, and in much the same way that people harp on about the sport's purity in general, the whole is not actually greater than the sum of its parts; if one aspect of the league's innocence is lost, then the whole thing is ruined and everyone is unhappy. Generally, though, the average hockey fan is perpetuallyRead More »from In defense of ads on NHL jerseys (Trending Topics)