It always seemed rather incongruous that Adidas would stand as the maker of the NBA’s official apparel, when all but a handful of NBA stars wore Adidas sneakers. The company, which announced on Monday that it would not look to extend its apparel contract with the league when the agreement between the two companies expires in 2017, failed to see any significant growth of its particular basketball brand despite its association with basketball’s top league, which played a significant part in its decision to walk away.
Another significant shift came when the company was told by the NBA that the league would allow others to bid on the sponsorship when the current contract runs out after 2016-17. From Matthew Kish of the Portland Business Journal, who broke the story:
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A source familiar with the bidding process said Adidas made the decision after it was informed last week that the NBA planned to open the