When you look up the definition of "superstar" in the dictionary, there should be a picture of Shaquille O'Neal. Few big men have possessed the rare combination of power, speed and agility of Shaq. The ultimate superstar has to have more than skill on the court. He must possess the "It Factor" -- a combination of marketable personality and championship rings. Elite players, such as Earvin "Magic" Johnson, Michael "His Airness" Jordan and Shaquille O'Neal -- "The Diesel," "The Big Aristotle" or "Superman" -- all had the "It Factor."
Shaq had an uncanny sense of how to utilize the media. He trash-talked before games, calling the Sacramento Kings the "Sacramento Queens." He was quick with clever phrases: "Win a ring for the king," he declared after being traded to Cleveland. "Can you dig it?" was another favorite. In my brief time with Shaq, my experience was exactly how I had envisioned: a dream come true. He was always making his teammates laugh. On the bench he would freestyle rapRead More »from Jared Dudley discusses Shaquille O’Neal, the legend