Insightrix Research Inc. is a firm based in Saskatoon, the largest city in the Canadian province of Saskatchewan. And like most residents of Saskatchewan, it's primary interest is the Saskatchewan Roughriders of the Canadian Football League.
The Roughriders are undoubtedly the strongest brand in the CFL (the best football league in the world, bar none, it's not even close, don't even try to argue). But where do they stand as a sports brand in relation to Canada's other major sports franchises?
Survey says: third, behind the Montreal Canadiens and the Toronto Maple Leafs, in first and second, respectively.
Yes, respectively. According to Insightrix Research's findings, the Montreal Canadiens are a stronger brand that the Toronto Maple Leafs.
These are divisive results, especially in hockey-mad Canada, and especially in August, when hockey-mad Canadians are mostly just mad Canadians, because there's no hockey.
Torontonians are furious, and you can understand why. The Leafs may not haveRead More »from Canadiens are Canada's top sports brand, says research firm Leafs fans now hate