A survey commissioned by Hockey Canada and Bauer last winter found that 90 percent of 875 Canadian families in the study kept their children from playing organized hockey, for reasons ranging from safety to affordability to “it wasn’t fun.”
No word where “would rather play tennis” ranked in those justifications, but Tennis Canada is clearly looking to elevate its standing. Check out its new PSA campaign:
One ad features a young player in the penalty box leaving the sin bin, grabbing a puck, throwing it back over the glass and then re-entering the penalty box. Because he would rather be playing tennis.
Another ad, featured on the Tennis Canada website, shows a goalie watching a puck go by before attempting a half-hearted save. (It’s a young girl, not Marc-Andre Fleury in the playoffs, as one might have expected.) Because she would rather be playing tennis.Read More »from Tennis Canada targets youth hockey in new ad campaign