To find America’s most passionate hockey community, Kraft Hockeyville decided to bring on one of America’s most passionate hockey people.
“Get the guy with the biggest mouth who’s not afraid to talk,” said Jeremy Roenick, the former NHL great-turned-NBC commentator.
The Kraft Hockeyville USA program is based on that same successful program in Canada, which rewards one lucky community with prize money and an NHL preseason game in their arena. The winning town will be announced on May 2, and will receive $150,000; the total money split by the winner and runners-up is $425,000.
“They wanted it to be 10 percent of the participation they’ve had in Canada since 2006, they’re already at 20 percent and it just started,” said Roenick. “It’s been an overwhelming success.”
Visit Kraft Hockeyville USA for more info on entering your town.
We spoke with Roenick about the USA vs. Canada; Jack Eichel’s World Junior championship flop; helping to run an NHL team in Seattle or Vegas; his Stanley CupRead More »from Jeremy Roenick talks love of P.K. Subban, NHL in Seattle and Jack Eichel’s failure (Puck Daddy Interview)