When the NHL and the NHLPA announced the 2016 World Cup of Hockey last weekend, it was clear that they would find new and excited ways to generate revenue from an event that could gross as much as $120 million.
This is because NHL players (and fans and media) are all really keen on Olympic participation, and the League knows the only way to knock dreams of gold medals out of their heads is to smack them with bags of money.
So, to the surprise of no one except those delusional enough to believe there won’t be advertising on NHL jerseys in the near future, there will be advertising on World Cup of Hockey sweaters, according to Rick Westhead of TSN:
The NHL has informed sponsors that it will feature about eight categories of sponsorships for the World Cup, selling each for about $1.5 million. To have a corporate logo featured on a team jersey would probably cost about $2 million per team, sources tell TSN.
Buying the jersey rights to all eight teams would probably cost about $6 million.Read More »from NHL putting ads on World Cup jerseys, which are apparently for-profit