Two years ago, NHL commissioner Gary Bettman told a meeting of franchise presidents that their teams could generate upwards of $4 million each by placing advertising on jerseys. Later that year, then-COO John Collins told a sports media technology conference that ads on jerseys were “coming and happening.”
So what's been the holdup?
Waiting for someone else to do it first.
“We certainly won’t be the first. And you’d have to drag me kicking and screaming,” said Bettman, when the NHL announced its deal with Adidas.
On Thursday night, the NBA did it.
"Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways," said NBA Commissioner Adam Silver. "We're always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial."
NHL,Read More »from NHL ads on jerseys coming soon, now that NBA approves them