After a lifetime of languishing among the bottom feeders of the television world, this is a golden opportunity for the MLS to finally take centre stage.
Whether it will or not depends on how Toronto FC and the Montreal Impact fare in the rest of the playoffs and how many Canadians actually care.
So far, few have cared enough to turn their television sets to whichever channel has been showing the games. Ratings are dismal, with a capital D.
They are so minute that Canada's MLS teams seldom crack the 100,000 mark and are often so low that the networks and teams don't even release comprehensive ratings information.
But there is hope, at least based on what happened Sunday.
Toronto FC's victory over New York City FC in the first game of the MLS conference semifinal averaged 238,000 viewers on TSN. While that pales in comparison with every other major sports regular season numbers, it's certainly a good start.
Add in the fact that the game was up against some pretty stiff competition thatRead More »from The Great Canadian Ratings Report: MLS could be on verge of a new era on TV