Air Jordans cost UCF future deal with adidas
ORLANDO, Fla. (AP)—A fight over the shoes Michael Jordan’s son will wear at the University of Central Florida has cost the school any future sponsorship with adidas.
“The University of Central Florida has chosen not to deliver on their contractual commitment to adidas,” adidas spokeswoman Andrea Corso wrote in an e-mail to The Associated Press. “As a result we have chosen not to continue our relationship with them moving forward.”
Freshman guard Marcus Jordan wore a pair of white Air Jordans during UCF’s 84-65 win in an exhibition game against Saint Leo on Wednesday night, the Orlando Sentinel reported on its Web site. Jordan has said he will only wear his father’s Nike Air Jordan shoes because they hold special meaning to his family.
UCF is in the final year of a five-year contract with adidas that requires coaches and athletes to use the company’s apparel and equipment.
“We are disappointed to learn that adidas has chosen to discontinue its relationship with UCF Athletics,” the school said in a statement Wednesday night released by spokesman Joe Hornstein. “Once we receive official notice we will be able to further respond.”
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134 Comments
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'Apparently there is an "I" in team'
I could not have said it better myself.
Spoiled P.O.S!
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so does this mean i can wear my mcdonalds uniform at burger king?
Dang! That was soo funny I almost spit up my soda on my keyboard! LOL
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I think this will end up working out best for everyone involved. It's already put UCF, addidas, and young Jordan 'in the news' without really hurting any of the parties involved (regardless of what a few of you out there want to think/believe). Isn't that the 'goal' of advertising (addidas) and recruiting (UCF) and the young Jordan gets to 'be like Mike' too. What could have been better for all involved?
Just watch this situation unfold ... ... ... as if most of you writing the outrageous comments on this issue would have anything else to do with your time, eh?
There are definitely some strange folks out there in la-la land.
bubba
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Which one holds "such special meaning for his family?" I don't know for sure, but I would imagine the XX3 - that would likely have the most millions of "special meaning" for his family.
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Is it honorable and good that all of the other sports at UCF must now supply their own athletic equipment so that Dear Marcus can have his special brand of shoes? Do you think that is big of Dear Marcus that all of the other programs will now cut back so his decision not only brings down his own team but all others at the University?
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