Mon Nov 02, 2009 3:22 pm EST
There are plenty of college hoops fan bases in this here United States
of A. that would kill to have the talent that's currently, probably
even as you read this, getting the practice whistle treatment from Rick
Barnes in Austin, Tex. Texas has the second-best recruiting class on
the way, in addition to Florida transfer Jai Lucas
and standout holdover Damion James. The Longhorns were ranked third in
the preseason Coaches' Poll. Most pundits believe them to be the second
or third best team in the country. It's a very good time to be a Texas
hoops fan.
Except, to listen to Burnt Orange Nation on the subject, there aren't too many people who consider themselves Texas hoops fans in the first place.
For the diehards, we'll be there regardless, but I've been polling students about their knowledge of basketball right now. As of now, the average UT student has absolutely no idea about two key items:1) The season starts in two weeks
2) This will be THE storybook season for UT Basketball
That's not good. And even though Texas is a "football school," this doesnt mean that all efforts to drum up support for basketball during the Fall Semester should be abandoned.. Especially not this season. Just like the new $100 million dollar movie, "This Is It" for UT Basketball. And, if you were going to market this team, there is no shortage of possibilities.
Perhaps that's just the student body; perhaps the rest of the fan base is just as excited for basketball season as they are for Colt McCoy and co.'s current bid for a national title in football. But Texas fans, seriously, don't take this for granted. Your team is awesome. Yes, Rick Barnes tends to put together awesome teams with alarming frequency, but very rarely are the teams this awesome, and within the larger context of college basketball in general, it's even rarer. Don't wait until February to experience it. Get out there and enjoy it while you can. It's either that, or enjoy your fate as one of those students who never saw Kevin Durant play live because you were too busy "studying" and "laying around eating chips in your dorm room." You will regret this. Trust me.
The Dagger is a college hoops blog edited by Eamonn Brennan. Email him, and follow his Twitter.

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3 Comments
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Hook 'em.
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As Aaron neatly said, there are segments of the football fanbase who won't care, regardless; the issue is the university itself not doing its part to pimp this special group.
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You're right in that many people recognize this team will be special. The potential for "missed opportunities" in failing to watch this team is what makes it so ridiculous that the school hasn't bent over backwards to promote the team to the average student. I would be stunned if any other Top-10 team has done as little to market their program as what is happening in Austin right now.
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