It's not often that we mention the Hollywood Reporter in this space -- not unless we're talking about that dreamy Tom Cruise, that is -- but word out of Tinseltown is that NASCAR is coming to a movie theater near you, in bite-size bits.

NASCAR Media Group is working with Screenvision, producers of those extended, way-too-loud commercials that run before movies, to produce 90-second bites of NASCARiana. So now instead of "let's all go to the lobby," we'll get to kick back with "gentlemen, start your engines." Win-win, I say.

Screenvision puts its stuff on 15,000 U.S. screens, which means that if you go to any theater larger than one of those snooty little arthouses that showed Wes Anderson flicks before he went all Hollywood, you'll be seeing your favorite drivers in all their earsplitting, 20-feet-high glory.

The first NASCAR bits are expected to run next year just before the 2010 Daytona 500. What I'm wondering is, will they gear the content to the movie it's previewing? Will we get Jimmie Johnson stories fronting paint-by-numbers blockbusters like Transformers 2? Dale Earnhardt Jr. stories leading underperforming big-budget epics like Terminator: Rise of the Machines? Robby Gordon tales fronting movies that snap off the reel in the first roll? I feel fairly certain you could pair up your favorite drivers with appropriate flicks in the comments below.

So have at it. I'll be in the lobby, commandeering a forklift to bring in the 55-gallon drum of popcorn.

NASCAR content headed to theaters [Hollywood Reporter]