Sat Oct 24, 2009 1:15 pm EDT
Mexicans and Mexican-Americans have long been a huge factor in combat sports, mainly boxing in the middle and lower weight classes. The trickle over to mixed martial arts has slowly developed with fighters like Roger Huerta, Efrain Escudero, Diego Sanchez and tonight's UFC 104 co-main event fighter, Cain Velasquez.
All four of those guys proudly proclaim that they have Mexican roots. It's no different than recent boxing stars like Oscar De La Hoya, Fernando Vargas, Erik Morales and Marco Antonio Barrera, yet Velasquez strikes a chord with some with his visual statement of pride. Velasquez has "Brown Pride" emblazoned across his chest. The Las Vegas Review-Journal did a piece on Velasquez where he talked about the roots for the tattoo:
"I did it (as a tribute to) my dad and all he did to get over here. He gave me something to look up to when I was little," Velasquez said. "I'm proud of my roots and where I come from. We're hard workers. I love that. I love everything about my culture."
Velasquez said his father crossed the border illegally and was deported several times before finally settling in Salinas, Calif., and starting a family.
The illegal crossing mention brings out the crazies on the internet. Here is one of the many anti-Hispanic messages posted on the LVRJ comment page, from something called la grande lumiere:
Velasquez looks up tp this father, an illegal immigrant. I can understand a son revering his father. It is a nice touch. If his father had not immigrated illegally, then Cain would not have had the advantages, such as attending college (All American at Arizona State)and being groomed for his athletic career. No, he would be sitting in the dirt in Mexico just another Mexican in a dirt poor country.
Don't you think he owes some pride and patriotism to the United States of America? I do. Until he does admit some fondness for this country, his efforts will fall on deaf ears. Who cares about an ethnic person who shows no gratitude to America?
Has Velasquez consistently disrespected his U.S. roots, or is this another jackass judging the kid's character based on a couple of comments in a story and a tattoo? Who cares? No one would have an issue with Phil Baroni (Italian-American) or Marcus Davis (Irish-American) if they had some pro-ethnic tattoo, so what's the problem with Velasquez? Clearly, the complaints come from folks with a deeper-seeded hate.
Dana White won't say it outright, but Velasquez's tattoo and cultural pride could prove to be big business for the UFC:
"The one key thing about Cain Velasquez in that (Mexican) market is they've never had a heavyweight champion in anything. So if this guy can win the heavyweight championship, it would be big."
The promotion launched a huge television deal in Mexico earlier this year, airing pay-per-views for free which will reach an upwards of 60-70 million people. It can only help if Velasquez moves closer to a title shot against Brock Lesnar, if he can take out Ben Rothwell tonight.
Cagewriter is an MMA blog edited by Steve Cofield. Email him, and follow him on Twitter.

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87 Comments
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But, then Latino's largest political organization in the US is called "La Raza", which means "the race".
So, implied "brown" supremacy is actual pride, and any declaration of this by anglo-file European descendants is racist.
Interesting
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plus, how are you honoring your father by getting a tattoo that represents what he was trying so hard to get away from. his father came over illegally several times to leave mexico so of course the fitting tattoo is one that represents mexico. thats like a cuban refugee getting castros face tattooed on his chest.
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And if there was a white fighter with "White Pride" on his chest, you know he wouldn't be allowed to ever fight in the UFC.
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I saw a slogan on a guys car that said "Proud to be an American" and I thought "What the f**k does that mean?"
I'm fully Irish, and when I was a kid I would go to the St Patrick's Day parade and they sold a button that said "Proud to be Irish", but I knew that on Columbus day they sold the same button only it said "Proud to be Italian", then came Black Pride, and Puerto Rican Pride. And I could never understand national or ethnic pride, because to me Pride should be reserved for something you achieve on your own.
Being Irish isn't a skill, it's a f**king genetic accident.
You wouldn't be proud to be 5'11". You wouldn't be proud to have a pre-disposition for colon cancer.
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As Ryan W pointed out if someone had Italian Pride or Irish Pride no one would have a problem.
It is NOT a double standard. If real racists never used it as their slogan then ppl would not have a problem with it.
Well you can always try caucasion pride. That probably would work.
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Second of all, Mr. Brown Pride appears to be partly of European ancestry. So is he proud of his father's color, but not of the color of his European ancestors? He would not even exist without those 'white' ancestors.
He's proud of his law-breaking daddy? He should be ashamed. No doubt, those of various 'white' ethnicities also came to America illegally. The difference is, neither they nor their descendents wore that fact as a badge of honor. Instead they became a grateful, productive part of America, proud of being Americans.
Fourth, if he is so into his 'brown' heritage, why does he retain the label (last name) of the 'white' Conquistador.
Does he favor speaking Spanish over speaking English? If so, why would Mr. Brown Pride care about which European Language he speaks? Shouldn't he be speaking the language of his 'brown' ancestors? Is he ashamed of that part of his daddy's ancestry?
I feel sorry for him. He was probably picked on by little 'white' boys when he was growing up.
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Cain isnt' saying Mexican Pride, hes saying Brown Pride.
Give an example like Marcus Davis (or any other white fighter). It is shown as Irish Pride not White pride.
Let's not forget that most of the Irish are here legally, helped build the country to what it is today, have lived in America for generations, and contribute to society. Saying they are proud to be Irish is an attempt to regain their long lost culture
There is a huge illegal issue, especially from Mexico. Being a first generation American and having "Brown Pride" tattood across your chest is a slap in the face considering this issue. If he so proud, go there and live. It's not like he is so far removed, being a first generation Mexican-American, that he can't move back to Mexico.
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