Fri Oct 21 02:43pm EDT
It is not for nothing you can't say "Regina Pats game!" without "repent."
According to Harold Camping, a host on religious-themed radio in the U.S. whom Vanity Fair calls "a credulous gentleman with a seemingly unlimited advertising budget," the apocalypse is supposed to occur a midnight Friday. It's already midnight in some parts in the world and we're all still here provided there isn't some Bruce Willis in The Sixth Sense scenario unfolding, but given that the 90-year-old Camping has been imprecise with his doomsday predictions before, maybe he meant 12 a.m. in one of the Western Hemisphere time zones.
Pretty much everybody Some people have dismissed this as crackpottery of the highest order. Meantime, the WHL's Regina Pats smelled promotions gold. If we're all still here Saturday, anyone who comes to the Pats game Sunday is in for a bonus.
"We decided to have some fun with it," Pats communications and broadcasting co-rdinator Dan Plaster said in an e-mail. "If the world doesn't end though if you talk to some junior hockey coaches after a loss, it feels like it is today, anyone who comes to the game Sunday will get a free ticket to an upcoming Pats game on either Nov. 1 against Saskatoon, Nov. 5 against Calgary or Nov. 6 against Medicine Hat. They just have to keep their stub and redeem at our ticket office."
Anything for a few more people in the seats, eh? This was strictly spur of the moment, spontaneous and fun. Will we see more promotions related to predictions of cataclysmic events that will alter the world as we know it? Junior hockey attendance sometimes suffers around the holiday season, so marketing departments across the Canadian Hockey League should start working now on how they can work with Dec. 21, 2012, AKA 12/21/12.
Neate Sager is a writer for Yahoo! Canada Sports. Contact him at firstname.lastname@example.org and follow him on Twitter @neatebuzzthenet (photo: The Associated Press).