Most of the time, when teams try to tell you season tickets, they go out of their way to convince you of the superiority of their team. Our players skate faster! Our players check harder! They're strong and talented and good!
Not so for the USHL's Fargo Force, who instead went with the Sarah McLachlan approach: move you. Bring you to tears. Show you the kind of human misery that no human being could see and ignore. Please, friend, won't you support the Fargo Force? They need an angel.
"For just $269 a year, only 73 cents per day, you can become a season-ticket holder and help rescue these players from the grips of low morale."
This isn't the first time we've seen somebody ape Sarah McLachlan's SPCA ads for some quality hockey comedy. You'll recall the "Sponsor an NHL player" video that popped up during the lockout.
But this one is better, because the players are part of the gag. I can't get enough of the slow-motion shots of Fargo Force players staring up at the camera, all sullen and forlorn. They nailed it.
s/t to Off the Bench.