At 9:55 a.m. the morning of Oct. 1, Kentucky alum Sara Rode paused what she was doing at work, loaded Ticketmaster's website on multiple browsers on her computer and moved both mouse pointers over the refresh button.
A limited supply of Champions Classic tickets were scheduled to be released at 10 a.m. that morning, and Rode was not about to miss a rare chance to see her alma mater play in her hometown of Chicago.
"I was sitting there refreshing for at least 10 minutes, and it kept saying it couldn't help me because there was too high a demand for tickets," Rode said. "All the tickets sold in like five minutes. I probably knew at least 10 people who tried to get tickets, and I didn't know one person who got tickets through Ticketmaster."
Rode's story reflects the high demand for tickets to what some are calling the best regular season multi-team event in recent college basketball history. Tuesday night's doubleheader pitting Duke against Kansas and Kentucky against Michigan State features four of the nation's top-five teams and 11 projected first-round picks in DraftExpress.com's 2014 mock draft.
Champions Classic tickets are selling for an average of $366 apiece on the secondary market, a spokesman for the ticket search engine SeatGeek.com said Thursday evening. That's $80 to $220 more than the average resale price of tickets to any of the 2013 NCAA tournament's four Sweet 16 doubleheaders and more than twice the average resale price of either of the two previous Champions Classics.
Those who want to sit closer to the floor will have to dig even deeper into their wallets. Lower-level seats that cost $125 to $165 at face value are being sold for at least $750 per ticket on the secondary market and courtside seats have been purchased for as much as $3,500 apiece.Read More »from Dream matchups in Tuesday’s Champions Classic send ticket prices soaring