Fighting is entertainment. We all know it. If you’re the promoter, running a show, fighting comes down to a simple bottom line: Asses in seats.
Pay-per-view buys. Television ratings.
Promoters love to pretend they’re showcasing the best fighters in the world and fans pretend that’s what they want to see. The reality is something different.
If I’m a promoter, I want to showcase the most popular fighters in the world, that’s what I’m really interested in. Even 90% of real fight fans don’t want to see the best if it’s boring (look at what happened on HBO to Guillermo Rigondeaux).
They want what the general public wants—a bloody war and a narrative. They want to see a fight.
Fighters in the UFC don’t promise to win - they promise to put on a show. Humans are storytellers, it’s how we understand the world, and every fight needs a story, promoters have understood this since the days of Homer.
Give us Rocky. Give us the wily veteran versus the brash newcomer. Give us the striker versus theRead More »from Chad George and the occupational hazards of being a fighter