The announcement Wednesday that Rogers Sportsnet had reached a six-year deal with CIS to broadcast Canadian university football, basketball and hockey was far from unexpected, but it's still significant. It had been apparent for some time that CIS was going to pool all of its rights with one broadcaster, and as I reported in March, Sportsnet was the logical fit. With Rogers' acquisition of The Score (made official at the end of April), the company has an expanded need for live sports programming, and the cross-sports stable of CIS events seems to fit well with what they're trying to do. All in all, this deal could be a boost for the profile of university sports events across the board, and it could particularly help CIS basketball and hockey. One key question does remain, though: how much will separating Canadian university football (now on Sportsnet) from the professional CFL version (on TSN through 2018) hurt that part of the game?Read More »from Sportsnet’s six-year CIS deal could boost university sports, but leaves football questions
Neate Sager is a blogger for Yahoo! Sports.