As weeks go, the Calgary Hitmen are having one. In the span of two nights, nearly 26,000 stuffed animals hit the ice after Pavel Padakin scored the opening goal during the Western Hockey League's team 19th annual Teddy Bear Toss game.
The next night, 1990s rock icons Pearl Jam played the Scotiabank Saddledome and a tweeted photo of the band's setlist included the Hitmen's distinct logo in the background. Talk about publicity that a lot of major junior hockey teams' marketing departments would gladly give up eyeteeth to receive, since this strata of hockey rarely gets a reference in mainstream pop culture, let alone from one of the world's biggest touring bands. It would be way too Canadian to mention the time that Carly-Rae Jespen sang O Canada at a Saint John Sea Dogs game, plus that was some two years before Call Me Maybe burrowed into the ol' collective unconscious.Read More »from Calgary Hitmen get plug from Pearl Jam’s Twitter account