Credit the New Orleans Pelicans for devising a clever way to rid themselves of what many perceive to be a terrible mascot problem. Even if just about everybody paying attention saw right through their ruse to completely re-design the terrifying Pierre the Pelican mascot in the days leading up to New Orleans’ hosting of the 2014 NBA All-Star weekend.
Pierre debuted earlier this season, New Orleans’ first as the “Pelicans,” to much derision and possibly a few weeping children. Memes and .gifs abounded as Pierre took to terrorizing both fans and foe alike with his fiendish beak and 1970s-styled cartoonish dead eyes. Twitter was non-stop in its glee at the frightening mascot, the Comedy Central show ‘@Midnight’ hilariously took down NOLA’s brand of nightmare fuel more than a few times, and the joke never really seemed to get old.
Earlier in the calendar year, Grantland’s Zach Lowe reported that the Pelicans were thinking of restructuring the mascot, so as to not scare the living daylights out of a nationally televised audience during the All-Star break. Early Monday evening, the Pelicans set up the ruse of a freakish beak injury during a pickup game featuring other NBA mascots, which would allow for needed cosmetic surgery, and a rebranding of the Pierre we once knew. And feared.Read More »from After an ‘injury,’ the New Orleans Pelicans are re-designing their much-loved mascot, ‘Pierre’