There probably isn’t anything more hockey than a commercial that features gritty black and white scenes of an NHL star working his ass off on the ice before chugging … milk. Bless our sweet, wholesome game you guys.
Here’s Minnesota Wild forward and American Hockey Hero Zach Parise in an ad that’s in circulation on NHL Network, hence it’s the first time you’re probably seeing it:
Gatorade? Too green. Coconut water? Too hipster. Chocolate milk? HOCKEY FUEL.
The spot aims to illustrate how "chocolate milk is the fuel that powers Parise's drive to be the best of the best."
Of the creative approach, The Hudson Dusters said, "We wanted to shoot Zach in a much more intimate and personal way than we are used to seeing hockey players. We wanted to put viewers in the mind of Zach Parise and make them feel the speed and power of professional hockey. Zach helped take the spot to another level with his natural performance and his incredible skill on the ice."
And love of milk.Read More »from Zach Parise is fueled by chocolate milk (Video)